“Here at OXM we’ve done enough interviews with high-ranking executives to know they’re never that exciting. They tend to stick to the topics their PR department expects them to. Not so Don Mattrick.”

I’ve been completely useless at updating this site recently – simply too much to do – but I’ve at least finally found some time to link this, my interview with Microsoft bigwigs Don Mattrick and John Schappert, performed before the release of the New Xbox Experience and including the incredible claim from Mattrick that he “invented avatars.”

Naughty old Future Publishing has also again misattributed an article of mine when putting it online (as seen here) but I can assure you this article is 100% my own work.

[Edit: OXM's lovely editor Jonty clears up the misattribution in the comments.]