“As the casual game biz gets more complex, and the mainstream game biz examines complexity – where to now? To investigate this growing industry, Gamasutra talks to some of its leading lights: John Welch, CEO of PlayFirst (Diner Dash); Jason Kapalka, CCO of PopCap (Peggle, Bejeweled) and Russell Carroll, director of marketing at developer and (via Reflexive Arcade) casual games distributor Reflexive Entertainment (Wik and the Fable of Souls) for their unique takes on the importance of the casual games industry — where it’s headed and what that means.”

This article has been quite well received, being picked up on sites including Wired, which I found very pleasing.