“In Virtual MTV, users choose a generic avatar to start with and select the brand they (at least initially) wish to explore. Each of the brands is an MTV reality property — such as ‘soap opera’ The Hills or car modification show Pimp My Ride — and the user can take part in an experience tightly related to the concept of the show. So in Virtual The Hills users are expected to socialize, care about their appearance, and can create and sell items. In Virtual Pimp My Ride, users can play games and perform challenges to earn vMTV ‘bucks’ to spend on customizing their car.”

I think little to nothing of Virtual MTV, but this article is remarkable for the fact that I admit publicly that I’ve seen nearly every episode of The Hills. Can my career survive such a shocking revelation?

Plus, an interview:

Interview: Henrique Olifiers on Jagex’s Procedurally Generated MMO, RuneScape HD