Q&A: Exent’s Tzuya Talks In-Game Ad Struggles, AdMuse / Gamasutra

“With in-game advertising a much-hyped but not entirely proven concept, Gamasutra talks to Exent Technologies CMO Yoav Tzruya about how it’s using its AdMuse technology to place ads in existing games like Call of Duty 2, taking the pulse of the still nascent business.”

Yep – another Q&A!

Published by mathewkumar, on May 10th, 2008. Filed under: Gamasutra, Interviews • 1 Comment

One Response to “Q&A: Exent’s Tzuya Talks In-Game Ad Struggles, AdMuse / Gamasutra”

  1. Except in game ads are totally proven… in the casual PC market. 52 year old women are totally down with a minute long dove ad in between levels of match threes. The money made per ad is OBSCENE.

    Comment by Ian on May 19, 2008 at 1:54 am



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