Interview: Habbo, Double Fusion Partner For In-World Advertising / Worlds In Motion

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Interview: Habbo, Double Fusion Partner For In-World Advertising / Worlds In Motion

“Global teen virtual community Habbo has announced that in-game ad firm Double Fusion is now the exclusive North American sales agency for Habbo.com, and Gamasutra talks to execs from Habbo and Double Fusion to discuss how the two hope to stop simply advertising and “start engaging the community” through its campaigns.”

I’ve never tried Habbo - or at least, I think I haven’t. I might have had a go when it started (2001 in the UK) and have since completely forgotten what I thought about it, but even then I was a bit over the age range to be interested in it.

Then again, I notice that never stopped Simon…

April 7th, 2008 : Interviews, Worlds In Motion

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